The hotel sales, marketing and advertising industry must look at its sales material and begin presenting virtual sale information by traditional sales standards, while giving personal attention to each guest. Provide not only a virtual sales tool to your hotel sales and catering sales staff, but empowering them to up sell and cross sell your properties and services.
Sales 101 tells us to find ways to stand out and sell above and beyond your competitors - How can you stand out above your competitors when you are doing the same thing as everyone else with your virtual sales material and paper material? Personal attention has been lacking in the sales process through traditional web sites. Sales 101, also tells us the importance of things such as client name/information displayed, communicate quick and accurate information and provide special personal attention above and beyond everyone else. This no longer exists with traditional web site service sales and provides no personal attention (instruction), which we all know the event planner looks for.
Consumers are still looking for personal attention and outstanding customer service in the hospitality sales process. Simply having a web site is not enough to bring attention to event planning services anymore.
SOME 'SALES 101' FACTS:
- Provide professional and organized information
- Build rapport with the guest
- Educate your guest (helps build rapport)
- 'KIS' (Keep it Simple, bells and whistles are not needed at the sales stage)
- Have knowledgeable and friendly staff - Provide, user friendly information
- Clients like to see their name and information displayed
- Communicate quick and accurate information
- Provide information specific to each guest needs
- Provide special personal attention to each guest
- Provide you sales staff with the fools needed to do the job
- Up Sell and Cross Sell
Web sites are good marketing tools but they do not provide hotel sales, catering sales and the event planning sales professional with the resources and education needed to streamline the sales process to each sales and inquiry call.
Today's full services and limited service hotel web sites have been built to reflect the web designer's technical goals and restrictions instead of the goals and needs of the hotel sales and catering sales professional. Traditional web sites do not provide the tools and knowledge your hotel sales and catering sales staff members need to close the sale with one phone call, while providing traditional sales 101 standards virtually?
Hotel Internet Marketing and Hotel On Line Advertising industry must start thinking outside the box when it comes to web sites. Web sites are good marketing tools, but marketing does not close the sale. Studies have shown that 85% of those who respond first to an inquiry with complete sales information and provide personal attention to the guest will win the business.
About the Author:
HotelEPacket.com provides a common sense approach to Hotel Internet Marketing and Hotel On Line Advertising. Providing the hotel industry with cost-effective virtual sales consulting, development and training through innovative hotel internet marketing.
